Many private clubs and organizations rely on the money generated during fundraisers to pay for operating expenses. If you are in charge of your group's fundraising activities, then selling patriotic T-shirts could be a beneficial way to raise the money needed to fund your group's activities in the future.
Here are two tips you can use to help you sell more patriotic T-shirts at your next fundraiser.
1. Offer T-shirts with a variety of patriotic messages.
Rather than focusing on selling shirts that feature a single patriotic image, offer potential customers a variety of shirts to choose from. By having a diverse range of styles available, you will be able to appeal to customers of all age groups.
According to studies conducted by the American National Election Study (which measures American's political attitudes and behaviors), patriotism means different things for people from different age groups. Older American citizens are still deeply devoted to symbols of America like the flag or bald eagle, while younger Americans focus their patriotic efforts on democratic ideals like equality and opportunity instead.
Offering shirts that feature both patriotic symbols and patriotic ideals will allow you to sell more shirts at your next fundraiser by targeting a wider demographic.
2. Plan to sell your patriotic T-shirts at events where patriotism is high.
In order to reach the type of customers who will be willing to invest in patriotic T-shirts, you must set up your booth at events where patriotism is high. Some of the most effective events for increasing the sale of patriotic materials are sporting events.
The inclusion of patriotism in sporting events is evidenced by the military flyovers, singing of the national anthem, and prominent display of patriotic symbols (like the American flag) that are included in many sporting events.
If you are looking to increase the number of patriotic T-shirts your organization sells during its next fundraiser, partnering with a local sports team to offer shirts for sale at a sporting event can be a viable solution. You will have access to a captive audience that is predisposed toward patriotic tendencies, which makes it easier to complete sales transactions and generate the funds your organization needs.
Planning a fundraiser can be difficult, but making the choice to sell patriotic T-shirts can eliminate some of the stress associated with fundraising activities. Sell more shirts in the future by offering a variety of patriotic designs and partnering with a local sports team to sell shirts at a sporting event.